Malicious Attackers: in malicious attack attempts, attackers actually try to make it look like a publisher is clicking on its own ads.1 spot for your top revenue-generating keywords. If they can exhaust your daily budgets, then they can occupy the no. Competitors: in today’s saturated paid search advertising market, competitors can often be found repeatedly clicking on your ads.The responsibility for click fraud can be pointed to many different parties. Therefore, if your company engages in ad campaigns on those platforms, the likelihood of your campaigns experiencing fraudulent clicks is also higher. Those two platforms account for over 50% of the PPC advertising market. PPC advertising – and therefore click fraud – is most commonly found in the Google Ads and Facebook Advertising networks. Therefore, click fraud often results in a combination of the following:
In PPC search engine advertising campaigns, it is bad because publishers of advertising are paid based on how many times an ad is clicked. What Is Click Fraud? Why Is It Bad?Ĭlick fraud occurs online in any form of pay-per-click (PPC) advertising when a click is created, by bots or human Internet users, with no specific interest in engagement with an ad.
While media buyers and advertisers continue to get smarter about creating campaigns that are more engaging with better targeting, fraudsters are getting better at a similar pace.īecause of that, being able to successfully detect click fraud in your digital advertising has never been more important in minimizing your budgets and maximizing ROI.īelow, learn the basics of click fraud, how to detect it, and how our platform can help your business stay protected against the significant volume of paid traffic your site receives from fraudulent marketing efforts. The threat of click fraud and its negative impact on your campaign performance only makes things more difficult.Īccording to recent reports from Statista, the cost of online advertising fraud is estimated to grow to $44 billion by the year 2022. Successfully running digital advertising campaigns is complex. Synthetic Identity Fraud – Theft Detection.